Property Marketing and Methods of Sale

The right campaign should present the property clearly, reach likely buyers and create a transparent process for feedback and offers.

Marketing elements

Depending on the property and budget, a campaign may include professional photography, floor plans, online advertising, database promotion, signage, open homes, direct buyer contact and social media. Copy should be accurate, useful and specific.

Methods of sale

• Price or negotiation: gives buyers a clear basis for enquiry while allowing conditions to be negotiated.
• Auction: creates a set campaign and transparent competition, with the successful bid generally unconditional.
• Tender or deadline: invites offers by a stated date and allows price and conditions to be considered together.

No method guarantees a result. Your salesperson should explain the advantages, trade-offs, legal process and likely buyer response for your property.

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